Directions: In this part of the test,youwillhearapassageand read thesamepassage with blanks in it. Fill in each of the blanks with the words you have heard on the tape. Write your answer in the corresponding space in your ANSWER BOOKLET. Remember you will hear. the passage ONLY ONCE.
Good morning, class!As you remember, last week we talked about the ________ (1). Today we're going to start talking about how radio advertisers ________ (2) to get us to buy the products they're selling. There are so many emotions that advertisements ________ (3). To affect a particular emotion, advertisers make what we call an emotional appeal. Today I'm going to ________ (4) that are often used to influence us to buy. I think you'll find it interesting because I've brought with me some ________ (5) to play foryou as examples.OK, let's get started. http://tr.hjenglish.com/
One of the most popular emotional appeals that advertisers use is ________ (6). We all like to hear funny stories, so by ________ (7), the advertisers hope that that we'll remember it and will, therefore, remember the product. But ________ (8) is the importance of fitting the fight emotional appeal with ________ (9). In the case of humor, it wouldn't be appropriate to make a funny ad for a serious product. Like, say, a law firm that ________ (10).You wouldn't want to use humor to advertise that.
Now let's talk about another appeal —— the ________ (11). By thriftiness I'm talking about ________ (12). Most shoppers are more likely to buy something if it's on she than if ________ (13). Here is an advertisement for a furniture store that's ________ (14). Notice how the advertisement gets the listener to ________ (15). In fact the ad talks only about prices and not about ________ (16) or what the store specializes in. The last kind of ad is the advertisement that ________ (17). Our egos make us do things to look good in front of others. For example, we might ________ (18) to look rich, or we might join a health club ________ (19), all because we want to look good. This desire is so strong that advertisers often create ads that speak to our egos. They focus on this question: How does this product ________ (20)?
Part B: Listening Comprehension http://tr.hjenglish.com/
Directions:In this part of the test there will be some short talks and conversations.After each one, you will be asked some questions. The talks, conversations and questions will be spoken ONLY ONCE. Now listen carefully and choose the right answer to each question you have heard and write' the letter of the answer you have chosen in the corresponding space in your ANSWER BOOKLET.
Questions 1 to 5 are based on the following conversation.
1. (A) Because it carries only good news. http://tr.hjenglish.com/
(B) Because it is a mainstream newspaper.
(C) Because it represents objective journalism.
(D) Because it-tells both sides of a story.
2. (A) He's writing for the Community News.
(B) He's planning to publish a new newspaper.
(C) He's bored with the bad news he reads all the time.
(D) He's come up with an alternative to mainstream newspapers.
3. (A) It doesn't report all facts.
(B) It contains too much tabloid journalism.
(C) It focuses on truly objective reporting.
(D) It goes for the most sensational news.
4. (A) Because there is the daily increase of crime incidence.
(B) Because there is a tendency to go for sensational news.
(C) Because there is the widespread tendency to favor objective reporting.
(D) Because there is a superficial element in the positive stories.
5. (A) By covering only certain types of event such as a fire.
(B) By making good news out of scandals and murder.
(C) By not telling the positive side of things.
(D) By giving people only useful information.
Questions 6 to 10 are based on the following news.
6. (A) There will be seven nations added to the military alliance.
(B) The expansion has failed to be approved by the US Senate.
(C) The US House of Representatives will vote on the protocol soon.
(D) Canada and Norway have already ratified the expansion.
7. (A) Japan's staunch diplomatic support for the US in the war in Iraq.
(B) A scheduled meeting between the top leaders of Japan and the US.
(C) A proposed solution to the North Korea issue,
(D) Japan's participation in the reconstruction of Iraq.
8. (A) A Palestinian man was shot dead by Israeli soldiers.
(B) A woman was killed when harvesting crops with her daughter.
(C) A new security zone was set up to protect a Jewish Settlement.
(D) A big fire broke out ahead of a US push for Mideast peace.
9. (A) Inquiry into the landing of the Russian Soyuz craft was under way.
(B) Russians were involved in investigating the causes of the Columbia shuttle crash.
(C) There might be great difficulties in the inquiry work.
(D) No US experts had been invited to take part in the inquiry.
10.(A) 11.
(B) 27. http://tr.hjenglish.com/
(C) 30.
(D) 31.
Questions 11 to 15 are based on the following interview.
11. (A) American.
(B) British.
(C) Russian.
(D) German.
12. (A) Engineering.
(B) Astrology.
(C) Chemistry.
(D) Physics.
13. (A) A technologist.
(B) An engineer.
(C) A university professor.
(D) A laborotrary assistant.
14. (A) Swimming.
(B) Cycling.
(C) Running.
(D) Weight-lifting.
15. (A) 30,000.
(B) 13,000. http://tr.hjenglish.com/
(C) 3,000.
(D) l,300.
Questions 16 to 20 are based on the following talk.
16. (A) 1902.
(B) 1938.
(C) 1982. http://tr.hjenglish.com/
(D) 1985.
17. (A) It is impolite for the host to offer food first.
(B) The host does not offer again if the guest refuses food.
(C) It is polite for guests to refuse even if they want more.
(D) The host usually does not offer food to guests.
18. (A) You don't pour your neighbor a glass if you are a woman.
(B) You think twice about which hand to use if you pour the wine.
(C) You should pour the wine with your fight hand.
(D) You can fill everyone else's glasses, but not your own.
19. (A) To keep one hand in your lap with the right hand holding the fork.
(B) To put both elbows on the table, holding the knife and fork in hands..
(C) To rest your wrists on the edge of the table.
(D) It's not mentioned in the talk.
20. (A) To position your knife and fork close together on the side of the plate or diagonally.
(B) To cross your knife and fork on the plate with the fork facing UP underneath.
(C) To cross your knife and fork on the plate with the fork facing down underneath.
(D) To put your knife and fork down on opposite sides of the plate.
[9月英語高級口譯考試筆試真題試卷]